About Us

The Perfect White Shirt™

Established 2003, London, England






OUR STORY… The Perfect White Shirt™ was borne as a result of our obsession with White Shirts!  The first Collection of The Perfect White Shirt™ was launched during London Fashion Week in February 2004.

Before the birth of The Perfect White Shirt™, like so many women, we struggled to find a White Shirt, let alone a Perfect White Shirt that looked both stylish and fitted properly. We wanted a White Shirt that was well made, flattering and comfortable because, nothing looks better than a great White Shirt. And so, in creating The Perfect White Shirt™  our aim is to offer women modern style that is effortless and uncomplicated, fusing exquisite craftsmanship with femininity, impeccable cuts with comfort.

Our talented design team work tirelessly to bring you the latest innovations in shirt making and the very best fabrics available to us. The Perfect White Shirt™ is hand finished with a small snowflake discreetly embroidered into the fabric signifying its authenticity and unique design qualities.

The ethos behind the brand is equally important to me as is our commitment to quality. Everyone involved in the manufacturing of our fine White Shirts (and complementary Black Shirts) at our European factory is treated as part of a large family. We use recycled materials wherever possible and you will find our packaging has been made simply and effectively to protect The Perfect White Shirt™ on its journey to you.

We truly want you to experience “Shirt Perfection” when you wear The Perfect White Shirt™.

You can purchase The Perfect White Shirt™ via the website for both UK and Worldwide delivery, and in person from a network of discerning boutiques.

Thank you for choosing The Perfect White Shirt™.


Our Philosophy

We are dedicated to our authentic range of beautiful and wearable Shirts which offer women timeless style and enduring quality at an attractive price. The key values of The Perfect White Shirt™ are Style, Quality and Integrity: from the design phase, development and final production of The Perfect White Shirt™ to the way in which we approach our customers, partners and one another.  We are committed with a passion to creating “Shirt Perfection” for you, and in providing a sincere personal service whilst, at the same time, respecting the world in which we live.

The Perfect White Shirt™ the Designer Brand for Classic White Shirts with a Contemporary Twist.