About Us

The Home of The Perfect White Shirt™

Established 2003, London, England





THE STORY… The Perfect White Shirt™ was borne as a result of our obsession with White Shirts!  The first Collection of The Perfect White Shirt™ was launched during London Fashion Week in February 2004.

Before the birth of The Perfect White Shirt™, like so many women, we struggled to find a White Shirt, let alone a Perfect White Shirt that looked both stylish and fitted properly. We want a White Shirt that is well made, flattering and comfortable because, nothing looks better than a great White Shirt. And so, in creating The Perfect White Shirt™  our aim is to offer women modern style that is effortless and uncomplicated, fusing exquisite craftsmanship with femininity, impeccable cuts with comfort.

The Perfect White Shirt™ – and The Perfect Black Shirt™ – is hand finished with a small snowflake discreetly embroidered into the fabric signifying its authenticity and unique design qualities.

We truly want you to experience “Shirt Perfection” when you wear The Perfect White Shirt™. 

Thank you for choosing The Perfect White Shirt™.


Our Philosophy

We are dedicated to our authentic range of beautiful and wearable Shirts which offer women timeless style and enduring quality at an attractive price. The key values of The Perfect White Shirt™ are Style, Quality and Integrity: from the design phase, development and final production of The Perfect White Shirt™ to the way in which we approach our customers, partners and one another.  We are committed with a passion to creating “Shirt Perfection” for you, and in providing a sincere personal service whilst, at the same time, respecting the world in which we live.

The Perfect White Shirt™ the Designer Brand for Classic White Shirts with a Contemporary Twist.